- What is “Personal Information”?
“Personal Information” is information or an opinion about an identified individual, or an individual who is reasonably identifiable, whether the information is true or not, and whether recorded in a material form or not.
- What Personal Information do we collect and hold?
LINKLY may collect and hold Personal Information such as your name, gender, date of birth, contact details (including your address, phone numbers and emails, whether personal or for work), financial information, payment details, bank account details, and/or your preferences about our products and services.
- Why do we collect Personal Information?
- LINKLY collects Personal Information from customers, employees, contractors, and other individuals that is reasonably necessary for one of more of our functions or activities, including: in order to allow us to conduct our business functions, to meet any regulatory requirements which apply to our business, to market and sell our products and services and to conduct employee related activities.
- You have the option to deal with us anonymously or by using a pseudonym. However, you acknowledge that where this is impractical (for example when you contract with us) or where the law or a court order provides otherwise, we are not required to provide these options to you.
- If you choose not to provide your Personal Information to LINKLY, we may not be able to undertake certain activities for you such as providing you with requested information, products, or services.
- When and how do we collect Personal Information?
- LINKLY collects Personal Information when you: become an employee of LINKLY, visit our Website, supply or buy products or services, request information about us or our products or services, provide feedback, respond to a survey, change your content or email preferences, contract with us, fill in a form on our Website, or contact us by telephone, facsimile, email, post or in person.
- LINKLY may also collect Personal Information about you via third parties including from our suppliers and merchants.
- In some circumstances we may receive Personal Information that we have not requested. If this occurs, we will comply with our obligations under the Privacy Act. You acknowledge that we may de-identify and/or destroy this information unless we are required to keep it by law.
- Information collected via our Website
- LINKLY will not collect any Personal Information about users of our Website except when it is obvious that Personal Information is being collected or as otherwise described below. For example, LINKLY may collect Personal Information from users of the Website when they:
- complete an online form; and/or
- otherwise correspond with LINKLY.
Click Stream Data
- When you visit and browse our Website, our Website host may collect Personal Information for statistical, reporting and maintenance purposes. Subject to clause 4, the Personal Information collected by our Website host will not be used to identify you. The information may include:
- the number of users visiting our Website and the number of pages viewed;
- the date, time and duration of a visit;
- the IP address of your computer; or
- the path taken through our Website.
- LINKLY’s Website host uses this information to administer and improve the performance of our Website.
- Cookies are small text files that are transferred to a user’s computer hard drive by a website for the purpose of storing information about a user’s identity, browser type or website visiting patterns.
- If you access our Website, a cookie is downloaded onto your computer’s hard drive when you first log on to our Website. You can adjust your internet browser to disable cookies, however LINKLY may not be able to provide you with all the service or functionality you require on our Website if you choose to do so.
- Web beacons are images that originate from a third-party site to track visitor activities. LINKLY may use web beacons to collect aggregate data and provides this information to our Website host to administer and improve the performance of our Website.
- We may use Google and/or other third-party service providers to serve ads on our behalf across the Internet and sometimes on our Website. They may collect anonymous information about your visits to our Website (not including your name, address, email address or telephone number), and your interaction with our products and services. They may also use information about your visits to the Website and other websites to target advertisements for goods and services in order to provide more relevant advertisements about goods and services of interest to you.
- How LINKLY uses the Personal Information it collects about you
- LINKLY uses the Personal Information it collects about you for our business functions and activities, which may include the following:
- to provide you with information, products or services you have requested;
- to promote and market our products and services to you;
- to personalise and customise your experiences on our Website;
- to help LINKLY research the needs of its customers;
- to conduct research for the purposes of improving existing products or services or creating new products or services;
- to provide you with ongoing information about LINKLY and its activities;
- to allow us to provide third party information and offers in which we believe you may be interested;
- to comply with regulatory or other legal requirements;
- for purposes related to the employment of our personnel and providing internal services to our staff; and
- for any other purpose communicated to you at the time that the Personal Information was collected or for which you provided your consent.
- LINKLY may use your Personal Information for a secondary purpose if that secondary purpose is related to those purposes in clause 1, if we have your consent, or if otherwise permitted under the Privacy Act.
- LINKLY may use your Personal Information to provide you with direct marketing materials if you would reasonably expect us to or if you consent to receive direct marketing materials. We will seek your consent to provide you with direct marketing materials if we have obtained your Personal Information from a third party. Direct marketing material may include promotional material about LINKLY or the products or services offered by LINKLY.
- You may opt out of receiving direct marketing material by contacting us in any of the ways specified in the direct marketing materials or as set out in clause 13.
- Who do we disclose your Personal Information to?
- Depending on the nature of your relationship with LINKLY, we may disclose your Personal Information to shareholders, officers and employees of LINKLY, other businesses within our group of companies, service providers who assist us in our business operations, parties involved in the purchase or sale of any of our businesses, other third parties, or otherwise as required by law.
- We may also share non-personal, de-identified and aggregated information for research or promotional purposes. We will not sell your Personal Information to third parties for marketing purposes.
- Employee Records
- Storage and security of Personal Information held by LINKLY
LINKLY will take reasonable steps to protect your Personal Information from misuse, interference and loss, and from unauthorised access, modification or disclosure. These steps include adherence to LINKLY’s Information Security policy and include restricting physical access to our offices, implementing firewalls and secure databases, implementing rights management processes and complying with relevant data security standards.
- Updating and correcting your Personal Information
We will take reasonable steps to ensure that the Personal Information that we hold is accurate, up-to-date and complete. If you want to correct any of the information that we hold about you, please contact us in any of the ways specified in clause 13. LINKLY welcomes any changes to your Personal Information so as to keep our records accurate, up-to-date, and complete.
- How long will LINKLY keep your Personal Information?
- We will keep your Personal Information only for as long as required for our business purposes and otherwise as required by Australian law.
- Where we no longer need to keep your Personal Information in accordance with clause 1, we will take reasonable steps to destroy or de-identify your Personal Information.
- If you wish to have your Personal Information destroyed or de-identified, please let us know and we will take reasonable steps to do so (unless we need to keep it for legal, auditing or internal risk management reasons).
- Finding out what Personal Information LINKLY holds about you
- You are entitled to access most of the Personal Information that LINKLY holds about you. If you request access to your Personal Information, we will grant your request unless providing you with access would unreasonably impact upon the privacy of others, or is otherwise not required by the Australian Privacy Principles or law. If we refuse your request to access your Personal Information, we will provide you with written reasons for the refusal.
- A request for access can be made by contacting LINKLY in any of the ways specified in clause 13.
- How to contact us and more information
- If you want to complain about a breach of the Australian Privacy Principles by LINKLY, please contact us in any of the ways listed below. LINKLY’s Privacy Officer will investigate the complaint and communicate the result of that investigation to you as soon as reasonably possible.
- You may contact LINKLY for any privacy-related matters in the following ways:
- email: [email protected]
- write to: Att: Privacy Officer
Suite 3.01, Level 3, 309 George Street, Sydney 2000 Australia
- You can find out more information about the Privacy Act and the Australian Privacy Principles from the Australian Information Commissioner. The Information Commissioner may be contacted at oaic.gov.au (email – [email protected]).
Last updated: September 2018